A lot of locksmiths still pay for ads in the yellow pages of the print phone book. Is it worth it?
Before shelling out for another year of advertisements in the printed Yellow Pages, you should ask yourself if your target market still refers to the phone book. Per the results of recent studies, 80% of people looking for a product or service now search the internet first (and this number grows daily). They may reach for the phone book as a second or third option but I doubt it. Most locksmith calls come from people who had or have an unexpected locksmith “emergency”, maybe they are locked out of the car or home or lost their keys while out shopping. These people are going straight to their mobile phone and they are going to search for a “locksmith”. The average cost of an effective size phone book ad used to run $500-$1500 per month in a well populated area. I can think of far better places to invest that advertising dollar online (WHERE IT MATTERS).
I run a locksmith service in VA and I pulled our phone book ad over 4 years ago and my business increased!
Phone Books Are DEAD!
DO YOU ADVERTISE IN THE PHONE BOOK? COMMENT AND LET US KNOW WHY OR WHY NOT!